Practice / Branding
Your brand is the first thing people feel
We make sure it feels like something worth remembering.
Ivy's branding practice works with studios, founders, and creative businesses at the moment when identity matters most — a launch, a rebrand, a new direction. We bring strategic clarity to what you stand for, and the visual precision to make it undeniable.
50+
Brand projects
8 yrs
In practice
3 — 6 weeks
Avg. delivery
Our approach
Every studio has a process. What separates good branding from forgettable branding isn't the steps — it's the thinking behind them. At Ivy, we don't skip the strategic groundwork to get to the "good part." The strategic groundwork is the good part.
Discovery & Immersion → Strategy & Positioning → Concept Development → Identity Design → Application & Systems Build → Handover & Activation
What's Included
Strategy
Brand positioning statement
Audience & market definition
Competitive landscape review
Brand attributes & personality
Tone of voice principles
Naming (where scoped)
Design
Primary logo suite (all lockups)
Secondary mark/monogram
Full typography system
Color palette (print + digital)
Iconography/graphic language
Motion principles (where scoped)
Handover
Brand guidelines document (PDF + web format)
Native source files (Figma + export formats)
Asset library (organized, labelled, production-ready)
Application examples (minimum 6 key touchpoints)
60-minute handover session with your team
30-day post-delivery support window
Week 1
Strategy
Week 2–3
Strategy & Concepts
Week 4
Identity Design
Week 5-6
Systems & Handover
*Note: Most projects land between 4 and 6 weeks depending on scope and revision cycles. Expedited timelines are available — ask us during your first call.
Investment
Priced for the work, not the overhead
Foundations
For early-stage brands, solo founders, and studios launching for the first time. Includes: naming consultation, core visual identity (logo + type + colour), basic brand guidelines, and file handover.
From $3,500
Studio
For growing businesses ready to build a complete and considered brand system. Includes: full strategy, complete visual identity system, tone of voice, extended guidelines, and 6 application examples.
From $7,500
Full Scope
For studios, agencies, and brands undergoing a full strategic rebrand — with complex systems, multiple sub-brands, or rollout support needs.
Custom — let's talk
Not sure which is right? Tell us where you are. We'll be honest about what the project actually needs.
Selected Brand case studies
Questions
The things everyone wants to know before they reach out
How long does a branding project typically take?
Most projects take 4–6 weeks from kick-off to handover. Timelines mainly depend on client feedback speed, but we build realistic schedules into every proposal and consistently deliver on them.
Do you work with early-stage companies that don't have a brief yet?
That’s a great starting point. Discovery is designed to clarify your needs before work begins, so even without a formal brief, we can shape direction together. A general vision is enough—we’ll help articulate and refine it into scope.
Who will actually be working on my project?
Your project is led by a senior designer from day one. At Ivy, there are no juniors handed work after the sales call. The person you speak with is the person who builds your brand.
What do you need from me to get started?
A confirmed brief (we'll help you write it if needed), any existing brand assets, examples of brands you admire, and a first payment to secure your project slot. We'll send a clear onboarding doc after our intro call.
Your brand should be doing more work than it is
Let's fix that — properly, and together.