Process
Why the best creative brief is the shortest one
The Studio
We got into design because the work matters. Still believe it
Ivy is a design studio for brands that aren't willing to be forgettable.
80+
Sites launched
8 yrs
In practice
2 practices
Branding & Web
Capabilities
Strategy, naming, art direction & branding, brand Audit, guidelines, collateral, UX/UI design, development
SELECTED CLIENTS
Meridian Studio, Strata, Vessel, Noma Studio, Arcform, Halcyon, The Field Agency, Linne, Koto Works, Pastoral, Drift, Sable & Co.
INTRODUCTION
Ivy is a small design studio. That's not a limitation — it's a decision we made deliberately and have never reconsidered. We work with a compact number of clients at any given time: studios, agencies, founders, and creative businesses who have reached a point where the gap between how good their work actually is and how well their brand communicates that has become impossible to ignore.
We practice two things: branding and web design. Not because that's all we know, but because those are the two disciplines where we consistently produce the work we're most proud of. We don't take on projects outside that scope. Not because we're precious, but because diluting focus is how good studios become average ones — and we've watched it happen enough times to learn from it.
Who you're actually working with
At Ivy, there are no account managers, no junior team members absorbing the billable hours, and no handoffs after the sales call. The people you meet are the people who do the work.
Esther White
Founder & Creative Director
Collaborators
Ivy works with
Awards & Recognitions
Num
Award
Nomination
Year
Where we are.
How we work.
Level 5, 123 Pitt St, Sydney NSW 2000, Australia.
Working worldwide.
We work with clients remotely and in-person. Most of our best projects have been run entirely over video calls and shared Figma files.
We work in English. (Other languages on request — ask us.) Project kick-offs can begin within 1–2 weeks of contract signing, subject to slot availability.
We invoice in milestones — typically three stages per project: kick-off, concept approval, and final delivery.
How we think
