Journal

We write when we have something to say

On branding, web design, and the decisions that sit between them.

Minimalist black smartphone on a textured slate surface, showcasing sleek design and moody lighting for a modern aesthetic.

Process

Why the best creative brief is the shortest one

Dark blue headphones on a black laptop with a steaming mug on a marble table, creating a cozy and modern workspace vibe.

Branding

What we learned from the project we almost turned down

A translucent, flowing installation suspended in a dimly lit industrial warehouse, creating a serene and ethereal atmosphere.

Web

We rebuilt a studio's site in Framer and it took 7 weeks. Here's what we learned

A person in a black sweater typing on a laptop at a black desk, with a pen nearby, creating a professional and focused atmosphere.

Industry

The quiet death of the hero section — and what's replacing it

Minimalist white cylindrical pendant light with orange cord against a dramatic light and shadow background.

Web

Your contact page is where most studio websites lose the client

Minimalist desk setup with a gray notebook, black pen, and white mug, bathed in natural light. Perfect for productivity inspiration.

Branding

The quiet problem with logos that try to say everything

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