Practice
Web
Scope
UX; Visual Design; Framer Build; CMS; Bilingual Setup
Year
Client
The Field Agency
Link
The Field Agency
Agency website with CMS and bilingual support.
The Field Agency was a creative and communications agency operating in both English and French — a bilingual practice with clients in both languages and a team split across two offices. Their existing site had been built by a developer two years prior, looked strong on launch, and had since become a maintenance burden that nobody on the team could update without requesting developer time.
The backlog of pending updates — new projects to add, team members to change, service descriptions to refresh — had grown to the point where the site no longer reflected the agency accurately. Their most recent work wasn't on it. Three team members who'd joined in the past year weren't on it. The content was a snapshot of who they were in 2022.
The challenge
Bilingual sites demand structural rigor: every update must publish in two languages simultaneously. Without a system, one version lags, undermining credibility. The solution was a CMS non‑technical teams could manage, ensuring French and English stayed in lockstep — as much a workflow fix as a design one.
The work
Workflow drove the bilingual build: sessions mapped unmet updates, CMS made English/French fields first‑class with completeness indicators. A flexible grid handled varied projects, while performance work kept Lighthouse scores high. UX mirrored real team rhythms — credibility came from reflecting lived workflow, not abstract design.
The result
The CMS overhaul turned a two‑day developer task into a twenty‑minute team update. Within a week of launch the site reflected current work, and six months on it has stayed current. Bilingual parity is now automatic: if French lags, the team sees it instantly and corrects the same day — credibility maintained by default.
More work
