Practice
Web
Scope
Audit; UX; Visual Design; Framer Build; CMS
Year
Client
Drift
Link
Drift
Framer rebuild for a creative consultancy.
Drift was a two-person creative consultancy — brand strategy and creative direction for mid-market companies — with a Webflow site they'd outgrown. Not visually: the site still looked reasonable. Operationally: they'd accumulated two years of plugins, third-party integrations, and CMS customisations that made every update a risk, their hosting costs had grown to a level that felt disproportionate for a two-person studio, and their developer — who'd originally built the site — was no longer available.
The brief was a rebuild, not a redesign. The visual identity was staying. The content structure was largely staying. What needed to change was the platform, the performance, and the relationship between the site and the people running it.
The problem
Platform migrations are trust tests as much as technical ones. Clients burned by past builds fear repeating cycles of debt, cost, and dependence. The hidden brief was clear: deliver a system they can maintain themselves, that won’t collapse in 18 months, and that doesn’t require a developer for every change. Proving Framer could meet those conditions mattered as much as design.
The work
The Webflow audit showed that only a third of the site’s complexity was essential, with the rest being technical debt. The Framer rebuild focused on key elements—portfolio, services, blog, contact—eliminating excess and improving performance. Visual inconsistencies were fixed, and the CMS was simplified to three easy-to-manage collections.
The outcome
Hosting costs dropped 60% moving from Webflow to Framer. The site now loads in under two seconds on mobile, and both founders can update CMS content without developer help. Eighteen months in, no external maintenance has been needed — the site runs quietly and reliably, exactly as a well‑built platform should.
More work
